Consolidation, Connection and Automation Differentiate Blockchain from Current Technologies

Following my last post about blockchain technology and the cannabis industry, a Canna Law Blog reader commented, “[m]aybe I’m missing something. How is this better than just scanning a barcode when the item changes hands like they do with FedEx?”

Great question. I asked similar questions has just gone live with what many are describing as the first “national” marijuana TV ad — you can watch it here. This ad highlights is the need for marijuana businesses to comply with the laws of all of the states in which they are operating and to not just assume that what is legal in one state is necessarily legal in another. Many states have very specific restrictions on marijuana advertising. For instance, Colorado’s advertising restrictions on cannabis are currently under challenge in federal court.
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