Next week on June 11th, I will be speaking on a panel during the Cannabis Law Sessions, which are being hosted by the National Cannabis Bar Association in conjunction with MJBizConNEXT and the Hemp Industry Daily Conference. Together with my colleagues, we will be covering a wide range of intellectual property issues faced by startups in the cannabis and hemp industries.

We plan to cover foundational IP issues, including trademarks, copyrights, trade secrets, and patents, and will discuss important issues like:

  • How to develop an IP strategy for your startup and how to implement an IP culture;
  • What IP protection is critical for every cannabis company;
  • The extent of trademark protection available for cannabis companies, as well as for hemp and CBD companies;
  • How the Controlled Substances Act and the FDA limit available trademark rights;
  • How cannabis-related trademark applications are prosecuted;
  • How the TTAB has handled cannabis and hemp-related trademark applications;
  • Tips for building a strong brand;
  • State trademark protection;
  • How to use copyright protection to bolster cannabis IP rights;
  • IP licensing challenges;
  • Trade dress;
  • Patenting cannabis-related technology, including pitfalls in patent prosecution;
  • How to tell whether your company has something that can be patented;
  • Design patents;
  • Trade secrets and implementing protocols for protecting your company’s IP;
  • The differences between patent and trade secret protection.

This should be an incredibly educational panel, and I look forward to seeing all of you who will be in New Orleans next week.

Print:
EmailTweetLikeLinkedIn
Photo of Alison Malsbury Alison Malsbury

Alison primarily focuses on corporate and intellectual property transactions, working primarily with Harris Bricken’s cannabis, tech and entertainment clients. She has assisted clients with contracts, company formation, intellectual property protection, and regulatory compliance, and enjoys working with creative entrepreneurs at all stages of…

Alison primarily focuses on corporate and intellectual property transactions, working primarily with Harris Bricken’s cannabis, tech and entertainment clients. She has assisted clients with contracts, company formation, intellectual property protection, and regulatory compliance, and enjoys working with creative entrepreneurs at all stages of business development. Alison has a strong and growing practice representing celebrities on their cannabis endorsement deals and helping cosmetic and skin care companies navigate the complicated laws involving CBD.

Before joining Harris Bricken, Alison worked with the in-house legal team of one of the largest software companies in the world on their trademark and technology licensing issues.

Alison teaches Cannabis Law and Policy at Santa Clara University School of Law, where she graduated cum laude and was the technical editor for the Santa Clara Journal of International Law. During her time, she also received multiple awards in intellectual property, including the High Tech Excellence Award and the Witkin Award for Academic Excellence in Patents.

A Seattle native, Alison enjoys cycling, skiing, surfing, and just about any outdoor endeavor. She can often be found spending time with her rescued cat, Floyd, and her dog, Wiley.